Pre-Inauguration Strategy: Nookka Multicusine Restaurant

Goal: Generate maximum curiosity, build a warm local audience, and drive anticipation for the grand opening.

Phase 0: The Curiosity & Tease Campaign (4 Weeks Pre-Launch)

This phase operates on a “reveal” timeline, with content slowly giving clues but never fully revealing the product or exact opening date until the final week.

1. Week 1: The Trust Tease (Leveraging Sreelakshmi Brand)

• Creative: A simple, high-quality static image or short text post.

• Visual: A close-up shot of the Sreelakshmi logo or a classic Sreelakshmi product (e.g., a perfect pastry), but with a blurred background suggesting a new, elegant space.

• Caption Hook (FB/Insta): “Perambra, get ready for an experience rooted in trust. Sreelakshmi family is adding something new to your life. Guess what? #SreelakshmiNext #Perambra”

• Goal: Immediately borrow the trust and following of the bakery brand.

2. Week 2: The Ambiance Tease (The ‘Nookka’ Name Reveal)

• Creative: Short video (15-20 seconds) focusing on the restaurant interior.

• Visual: Smooth pan shots of elegant, empty tables, ambient lighting, or a unique architectural feature. Never show the food. Fade out on the new logo: Nookka.

• Caption Hook: “The best stories are told around the best tables. We are building your new favourite ‘Nookka’ (Corner/Spot) in Perambra. Opening soon! #NookkaPerambra #ComingSoonCalicut”

• Goal: Introduce the name and establish the sophisticated, family-friendly ambiance.

3. Week 3: The Cuisine Clue (Multicusine Hint)

• Creative: A series of three images or a quick, dramatic Reel montage.

• Visual:

  1. A close-up of a chef’s hand working with Indian spices/dough.

  2. A steaming Oriental dish being prepared in a wok (blurred).

  3. A glimpse of a Continental setup (e.g., a perfect wine glass or fork setting).

• Caption Hook: “Your cravings are about to get a global address. From the authentic taste of Malabar to the flavours of the world… all under one roof. What dish are you hoping to see on our menu? #CalicutFoodies #Nookka”

• Goal: Hint at the multi-cuisine aspect to broaden audience appeal.

4. Week 4: The Grand Announcement (Inauguration Date Reveal)

• Creative: Professional video featuring the owner/chef giving a direct welcome message.

• Visual: Clear shot of the exterior, the final ambiance, and a quick flash of 2-3 signature dishes. The final screen shows the Date and Time of Inauguration.

• Caption Hook: “The wait is almost over! We are thrilled to invite you to the Grand Opening of Nookka Multicusine Restaurant on [Date, Day]! Reserve your spot for opening day now! [Link to FB Messenger/WhatsApp]”

• Goal: Final Call-to-Action (CTA) to drive attendance and initial bookings.

🍽️ Phase 1: Strategy & Organic Growth Suggestions (Post-Launch)

The awareness/organic content strategy  

… (Strategy focusing on Google GBP, Chef’s Secrets Reels, Ambiance, and UGC.)

Phase 2: Paid Campaign Execution (Launch & Sales)

The paid budget will focus on maximizing reach during the initial weeks and driving high-value traffic.